Hi, I hope all of you are doing well. Today once again I have come up with something really interesting related to fashion. As a lot of you know that I am your girl next door. I believe in comfort yet trendy and fashionable clothes. I support sustainable fashion and most of my blog is about brands that are eco-friendly. House of Poshak, is one such brand that I had come across it’s been some time now. I even wore two really beautiful pieces from this brand. I definitely love the quality, was very impressed with the detailing of both the products. I am always happy to receive items worth the pricing according to the quality that is been delivered and they really stood out on that. I was way more than just happy with what I had received. This brand is perfect when it comes to daily wear. They also mix Indo Western style to give each and every design a very edgy look.
I must mention that my order was hassle-free they were so nice and kind, I receive my parcel exactly on time without any problem. They were very efficient and very understanding of the entire procedure during the purchase. It is really important to create a great relationship between the brand and its customer and they have really done this so well. They recently launched menswear as well. Even though I don’t have anyone special but I was really looking forward to buying the menswear as it looks so classy. This brand really is one of my favourite go-to brands for daily wear and wholeheartedly I am recommending it to all of you.
Every brand has a story and I love to cover those stories for each one of you because it is really important to support and uplift each other. When you see someone doing a great job. As I look out for different stories, to put out for my readers I truly believe that each one of us can inspire each other. When I came across the House of Poshak story I believe that it’S worth the share. So here it is for you all.
Happy to bring forward another story and more insights from the brand House of Poshakh.
1. How did you start this business & what lead you into this?
Like every group of friends, we too always spoke about starting something of our own, something we could drive together. Coming from different backgrounds and Having known each other for more than a decade now, we three exactly knew each other’s strong and weak fronts and we knew, together, we would make a power pack.
Though our interests are of varied a wide horizon, there’s one thing we three agree upon, our interest and taste in fashion. Our love for ethnic wear, our inclination towards authentic traditional weaves, in short, all Indian things.
As they say, when interest and zeal combines, the fire begins! Thus embarked the beginning of House of Poshakh2. The Journey till now
We started this in 2017 when we were in college and We have turned two recently.
The initial phase was all about research, the more we explored, the more we learnt. We learnt about fabrics, weaves and their costs.
While at it, we realized the gap that most of the pieces that are sold in retail are quite heavy on the pocket, especially for the middle class or not earning class like students. This was also one of the insight we gained through personal experience. This was indeed a good opportunity.
We began House of Poshakh intending to make it a one-stop destination for urban-ethnic wear and to provide right costs for the right fabrics. We thoughtfully design the product to cater to the middle class & millennials.
We are happy that what started with products only for women has now entered the men’s segment too with a very high-end urban line.
In the world of filters and Photoshop, we truly believe beauty is defined by one’s Individuality. That being our focus we have consciously tried to always keep our shoots as simple as possible without using professional models. The emphasis is always more on the product, we believe a good genuine product always finds a way to sell itself. We believe word of mouth is the most important factor in popularising our products till now. We Look forward to customer feedback to keep improving ourselves.
3. Our Speciality
– Our target audience is the masses and hence we keep our products affordable.
– In women’s wear, our main creation is the Angarakhas which are highly accepted in the market.
– In men’s, we have ikat wear & 100% cotton kurtas (prints & plain colours) which range from 650rs-850rs.
– You can customize with House of Poshakh. Let us know the occasion and leave the rest to us.
– Customer Delight is very important for us hence with good quality & affordable apparel, we even send complimentary gifts to them on each purchase.
– With House of Poshakh – add on jewellery, we try to give a complete look to our customer.
– Trying to move towards Zero Waste policy, we make fabric earrings out of the leftover fabric.
4. Our plans:-
At House of Poshakh, our vision is to create a presence in urban-ethnic wear at affordable rates. In women’s wear, we aim to develop fashion products which can be used as workwear also. We want to bring a shift from western wear to Indian wear at work.
In men’s wear, we aim to develop products that are fashionable and not heavy on pockets. We usually see that men’s ethnic wear is expensive with not many options available. We also look to promote our men’s wear (ikat shirts/short kurtas) as smart casuals that can be worn at work.
As a brand, Our focus is on completely on traditional weaves keeping in mind to make it in an urban style and we look forward to expanding in the same.
Our price range is between Rs 650 – 1650.
Instagram link : House of Poshakh
Phone numbers : +91 9892707141, +91 97693 75117